Workflow
AI&MKT OPS
AI Consumer Brand
PR · Research · Campaign · Crisis · 2026
AI Consumer Brand ◆
User Research ◆
Launch Campaigns ◆
Tech Media Outreach ◆
AI Ethics Narrative ◆
Creator Partnerships ◆
Safety Comms ◆
Growth Marketing ◆
RACI Clarity ◆
AI Consumer Brand ◆
User Research ◆
Launch Campaigns ◆
Tech Media Outreach ◆
AI Ethics Narrative ◆
Creator Partnerships ◆
Safety Comms ◆
Growth Marketing ◆
RACI Clarity ◆
Market & User Research — AI Consumer Startup
01
AI Consumer Landscape Audit
Map the competitive AI consumer space — ChatGPT, Gemini, Perplexity, Copilot — across features, pricing, brand positioning, and share-of-voice in tech and consumer media.
02
User Persona Development
Build 3–5 AI-native consumer personas: early adopters, skeptical mainstream, power users, and enterprise crossover. Include AI literacy, trust thresholds, and jobs-to-be-done.
03
AI Trust & Perception Survey
Survey consumer attitudes toward AI safety, data privacy, and "black box" concerns. Essential for messaging strategy and proactive narrative framing in AI-skeptic media.
04
Tech Media Coverage Audit
Analyze 12 months of AI coverage across The Verge, Wired, TechCrunch, Bloomberg Tech. Identify journalist beats, sentiment trends, and narrative whitespace your brand can own.
05
Creator & Influencer Mapping
Identify Tier 1–3 AI/tech creators on YouTube, TikTok, X, and LinkedIn. Assess audience overlap, brand value alignment, and content authenticity for partnership pipeline.
06
Insight Synthesis & Strategy Deck
Consolidate research into a board-ready strategy deck: brand opportunity, target segments, key message pillars, and the recommended narrative for AI consumer brand positioning.
RACI — Research Phase · AI Consumer Brand
R
Responsible — does the workA
Accountable — final sign-offC
Consulted — input requiredI
Informed — kept in loop| Task | PR Lead | Strat Dir | Insights Mgr | Content Lead | Growth Mgr | Founder/CEO | Legal |
|---|---|---|---|---|---|---|---|
| AI Landscape Competitive Audit | C | A | R | I | C | I | – |
| User Persona Development | C | A | R | C | C | C | – |
| AI Trust & Perception Survey | C | A | R | I | I | C | C |
| Tech Media Coverage Audit | R | C | A | I | – | I | – |
| Creator & Influencer Mapping | C | I | R | A | R | I | – |
| Insight Synthesis & Strategy Deck | C | R | C | I | I | A | I |
2–3wk
Research Phase
5+
Competitor Profiles
3–5
AI Consumer Personas
1
Strategy Deck Output
Campaign Development — AI Product Launch & Growth
01
AI Product Launch Architecture
Design the launch moment sequence: invite-only beta → waitlist hype cycle → public launch → V2 milestone. AI brands live and die on their launch narrative — plan it like a film release.
02
AI Messaging Architecture
Build layered message hierarchy: master brand promise → proof points (safety, capability, delight) → audience-specific variants for skeptics, enthusiasts, and enterprise buyers.
03
Creator & UGC Campaign
Partner with 10–50 micro/macro AI and tech creators for authentic demo content, reaction videos, and use-case showcases. UGC drives trust for AI consumer products more than any paid ad.
04
Thought Leadership Pipeline
Develop founder and chief scientist op-eds, podcast appearances, and conference keynotes on AI's role in daily life. Position leadership as credible, safety-conscious AI voices.